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Accessories are hot these days, and some of the hottest products include beads and wire. Beaded jewelry is always a favorite with consumers. The magic of beads has captured hearts for thousands of years. As times change new and creative products are born. Mike Sherman and Scott Clark are partners in the ownership of Soft Flex Company. Dissatisfaction with existing stringing products led to their development of Soft Flex Wire. This wire is constructed of woven micro stainless steel wires that are coated in premium nylon. Owner, Mike Sherman describes how the product developed, I’m a jewelry designer, and I was selling my work in high-end galleries and boutiques. I found that the stringing products on the market years ago didn’t hold up to the quality of my work and/or the expectations of the customer. Realizing the need for new stringing products we took into consideration all the negatives and the positives of current market products. After over a year of research and development we changed the way in which a beader or designer approaches designing. Soft Flex Wire was introduced. We began marketing the product through the bead shows and the internet. The quality of our wire exceeded all others; it was like night and day! For example Soft Flex Wire can be used in the following ways: macramé, weaving, round peyote, knotting and of course, bead stringing. The customers’ support for our product was unbelievable. Customers to this day come up to us both and thank us for making the jewelry designing so much easier and with far less stress! A few years later, Soft Flex Company revolutionized the industry again by creating a second wire line that is more flexible and more supple then anything on the market to date. Soft Touch Wire drapes like silk with all the same strength and durability of the original Soft Flex Wire that everyone has come to know and love.

 

Address: Soft Flex Company, PO Box 80, Sonoma, CA 95476
Telephone: 1-866-925-3539
Fax: (707) 938-3097
Website: http://softflexcompany.com/